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Petersen Automotive Museum celebrates Pininfarina with new exhibit

The Aesthetic of Motoring: 90 Years of Pininfarina” will showcase the diversity and versatility of the coachbuilder’s designs through four milestone examples – the 1931 Cadillac Model452A Boattail Roadster, 1947 Cisitalia 202 Coupe, 1966 Dino Berlinetta 206 GT Prototype and 2019 Automobili Pininfarina “Battista” Design Model

The Petersen Automotive Museum in Los Angeles will debut a new exhibit celebrating Italian design firm and coachbuilder Pininfarina on March 25. Located in the Armand Hammer Foundation Gallery, “The Aesthetic of Motoring: 90 Years of Pininfarina” will convey the significance and evolution of the Italian car design firm and coachbuilder through a curated display of four key automobiles representing its storied 90-year history.

Vehicles on display will include a 1931 Cadillac Model 452A Boattail Roadster, the first Pininfarina body mounted on a non-Italian chassis; a 1947 Cisitalia 202 Coupe, widely considered one of the most attractive vehicles ever built; a 1966 Dino Berlinetta 206 GT Prototype, the first mid-engine Ferrari; and a 2019 Automobili Pininfarina “Battista”, which is an early design model of the luxury hypercar rather than a functioning automobile. A 1967 Ferrari 365P Berlinetta Speciale “Tre Posti, the last vehicle bodied by Pininfarina for a private client, will replace the 1966 Dino Berlinetta 206 GT Prototype in April 2021.

“With its commitment to elegant, aerodynamic design and small-scale production, Pininfarina has created some of the most innovative and revered car designs in the history of the automobile,” said Petersen Automotive Museum Executive Director Terry L. Karges. “The new exhibit will provide visitors with a behind-the-scenes look at the company’s design history while paying homage to its innovation through these four rarely-seen vehicles.

We are honored that a prestigious museum such as the Petersen is dedicating an exhibition to our anniversary,” said Chairman of the Pininfarina Group, Paolo Pininfarina. “The models on display perfectly represent our identity, which today is the same as in the 1930s: the centrality of design, an aesthetic sense capable of creating timeless beauty, the obsession with quality, the force of a tradition that combines industry, technology and stylistic research. Pininfarina has built up 90 years of innovation in compliance with these values”.

The exhibit will join several other Pininfarina-designed vehicles currently on display throughout the museum. On the Otis Booth History Floor, the vehicles on display include a 1959 Ferrari 250 GT Interim Berlinetta, 1985 Ferrari 288 GTO, 1989 Ferrari Testarossa, 1991 Ferrari F40 and a 2004 Ferrari Enzo as part of the “Supercars” exhibit. In The Vault presented by Hagerty, there are additional Pininfarina-designed vehicles available for viewing including a 1953 Nash-Healey Roadster, 1954 Nash-Healey Le Mans Coupe, 1972 Ferrari 365 GTC/4, 2001 Ferrari 550 Barchetta, 2010 Ferrari 599 GTO, 2014 Ferrari F12, 2017 Ferrari F12 70th Anniversary, the 1982 Ferrari 308 GTSi from “Magnum PI” and a Ferrari 458 Challenge Art Car by Tyler Ramsey.

The Aesthetic of Motoring: 90 Years of Pininfarina” closes Dec. 5, 2021. For more information about the Petersen Automotive Museum and its exhibits, visit Petersen.org.

About The Petersen Automotive Museum Foundation

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Blvd. (at Fairfax) in Los Angeles, California, 90036. For general information, call 323-930-CARS or visit Petersen.org.

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Battista Reversario

Automobili Pininfarina has reached new heights of automotive craftsmanship with the introduction of the Battista Reversario, a bespoke creation inspired by the Battista Anniversario and the concept of balance. Representing the epitome of ‘Dream Cars. Made Real’, this latest offering underscores Automobili Pininfarina’s commitment to crafting truly unique vehicles in collaboration with its clients.

Each vehicle produced at Automobili Pininfarina’s Cambiano atelier is a testament to individuality, reflecting the distinct personality of its owner. The Battista Reversario stands as a prime example of this ethos, showcasing the level of personalization available to discerning clients.

Collaborating closely with Automobili Pininfarina designers, the client has conceived a one-of-a-kind vehicle that embodies their vision and preferences. Already a collector of automotive rarities, the client’s acquisition of the fifth and final Battista Anniversario model laid the groundwork for the creation of the Battista Reversario.

A standout feature of the Battista Reversario is its unique color scheme, meticulously crafted to be the inverse of the iconic Pininfarina heritage-inspired design theme that characterized the Anniversario. The lower body gleams in Bianco Sestriere gloss, contrasting elegantly with the upper body finished in Grigio Antonelliano gloss.

Continuing the theme, the pinstripes echo the upper stripe in the signature Iconica Blu hue. Custom inscriptions, including the vehicle’s distinctive ‘Reversario’ nameplate, adorn the carbon side wings and the underside of the active rear wing, both forward-facing and in reflection.

Inside the cabin, Pilota seats feature white-on-white Alcantara quilting against a perforated background in Iconica Blu. While the overall ambiance is predominantly black, accent details such as the cupholder retainer, headliner center bezel, and seatbelts are highlighted in Iconica Blu, lending a harmonious contrast.

Battista Reversario

Completing the ensemble is an exclusive three-piece luggage set tailored to the client’s lifestyle. Crafted from luxurious black leather with Iconica Blu accents and off-white Alcantara quilting, the set exemplifies the ultimate in bespoke craftsmanship.

Speaking on the creation of the Reversario, the client remarked, “Anniversario and Reversario were destined to be created by the Automobili Pininfarina team. I simply challenged them to understand what could be created if you follow your heart and passion. All credit goes to them.”

Dave Amantea, Chief Design Officer at Automobili Pininfarina, emphasized the significance of the Reversario as the ultimate expression of the company’s design philosophy. “Reversario was the ultimate commission. Taking inspiration from the original Anniversario, it is a reflection in every aspect, using a timeless combination of colors to create an opposite that works alone and together,” he stated.

Both the Battista Anniversario and Reversario stand as milestones in automotive history, representing the pinnacle of Italian engineering prowess. Powered by a cutting-edge electric powertrain, these hyper GTs offer unparalleled performance while embodying the luxury and elegance synonymous with the Pininfarina name.

With its blend of hypercar capabilities and GT comfort, the Battista series sets a new standard for automotive excellence, promising an exhilarating driving experience like no other. As the automotive world celebrates the harmony achieved through the creation of the Battista twins, Automobili Pininfarina reaffirms its commitment to pushing the boundaries of automotive innovation.