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The Partnership between Peugeot & Pininfarina

Peugeot and Pininfarina have been working together since 1951 when Peugeot decided to call in an independent design house to create its new 403 Saloon with the aim to create a distinctive lasting look.

It opted for Pininfarina, a design house with an established international reputation for a style that combined classicism, inventiveness and personality.

1955 Peugeot 403

The new Peugeot saloon which came out in 1955 was a bigger success than the French firm had ever dreamed of, in the end over a milion units were produced, an unimaginable figure for the period. The collaboration wass desined to last in time and it is not confined to design; it was in the Sixties that the relationship was extended to manufacturing with the first complete cars production for the French company.

They were niche cars, coupés and cabriolets. Pininfarina produced the bodies which were then sent to Peugeot where the mechanical parts were assembled. A series of numbers and successes followed 404-204-5042053061007 and probably the most beautiful: the 406 Coupé.

This partnership has acquired a new dimension with the 406 Coupé project . For the very first time Peugeot has entrusted Pininfarina with the responsability not only for the exterior and interior styling , but also for industrialisation and production in strict resect for the standards, particularly quality, that are a part of everyday life in Peugeot’s own manufacturing facilities.

1997 Peugeot 406 Coupé

Pininfarina also realized numerous models and research prototypes on Peugeot mechanic base as the 504 Break Riviera (1971), the 104 Peugette (1974), the 205 Verve (1984), the Griffe 4 (1985), the 205 Cabriolet (1986), the 306 Cabriolet (1994), the 406 Coupè and the Nautilus (1997).

At the end of the Nineties the market requires reassuring volumes, that are serious and formal rather than ephemeral, of a very high quality and with a timeless beauty, that will not decay rapidly. The decision to maintain the same wheelbase as the other 406s (2.70m) has produced an elegant, dynamic, coupé, with a sporting image but a spaciousness comparable with that of the saloon.

1997 Peugeot Nautilus

Pininfarina Studi e Ricerche started the styling phase in June 1992, with a number of renderings of cars that differed in their general set-up and the shape of their sides. The first two full sized models were produced very rapidly (September 1992) for an initial verification: one already hinted at the final result, the other proposed tauter lines.

Two painted, more envolved plastic models followed, and one of these was extremely close to the final result. It already gave a glimpse of what the sides, the volumes and the recessed rear window would look like.

There is a resemblance to the 504 Coupé, another coupé created by Pininfarina for Peugeot. It is evident in the side dihedron, in the line of the wings which repeat it, and the recessed, straight rear window with a laterally inclined upright, that emphasises the third bow of the car. These and other details are a visual impression that hark back to Peugeot coupés of the past, and foster a natural sense of brand identity.

1969 Peugeot 504 Coupé

The importance that Peugeot attributes to its return to the coupé was underlined by the fact that this model, although originating from the 406 family, was conceived and designed as a completely new car.

Pininfarina’s global responsibility in the subsequent construction of the vehicle and the intrinsic difficulties of an extremely ambitious styling, technical and qualitative project, required an extra effort in the search for technical and manufacturing solutions to reflect the absolute priority of the quality. From 1993 the development phase of the Coupé brought Industrie Pininfarina and Peugeot into close, open cooperation and team spirit was high. During construction and testing of the prototypes and the industrialisation phase, numerous problems posed by the complex shape and content of the car, were tackled and solved, sometimes with results that exceeded objectives.

Starting May 2003 the 406 Coupé was available in a new version that, while still remaining true to its original proportions and balanced styling, introduces a number of new design features. Pininfarina has created a newly styled front-end to give it a pleasantly aggressive look, reinforced by the larger lower air intakes.

At either side of the air intakes, new, smaller, round, lenticular fog lights. Decorative features on the facia have a matt metallic finish, with the Pininfarina logo in bright black letters.

2005 Peugeot 1007

The instruments have this type of finish too, with a black border running around the instrument panel and air vents. Interior features were even more elegant, from the black central console to leather trim on the side panels of the seats. In June 2003 Pininfarina celebrated the 100 thousandth unit of the Peugeot 406 Coupé to come off the production line at its San Giorgio Canavese (Turin) plant. Peugeot 1007, world premiere at the Geneva Motor Show 2004, demonstrates the continuity of the collaboration between Peugeot and Pininfarina: starting from the original sliding side doors concept designed by the Department of Automobiles Peugeot, Pininfarina has designed this innovative MPV launched in 2005.

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Battista Reversario

Automobili Pininfarina has reached new heights of automotive craftsmanship with the introduction of the Battista Reversario, a bespoke creation inspired by the Battista Anniversario and the concept of balance. Representing the epitome of ‘Dream Cars. Made Real’, this latest offering underscores Automobili Pininfarina’s commitment to crafting truly unique vehicles in collaboration with its clients.

Each vehicle produced at Automobili Pininfarina’s Cambiano atelier is a testament to individuality, reflecting the distinct personality of its owner. The Battista Reversario stands as a prime example of this ethos, showcasing the level of personalization available to discerning clients.

Collaborating closely with Automobili Pininfarina designers, the client has conceived a one-of-a-kind vehicle that embodies their vision and preferences. Already a collector of automotive rarities, the client’s acquisition of the fifth and final Battista Anniversario model laid the groundwork for the creation of the Battista Reversario.

A standout feature of the Battista Reversario is its unique color scheme, meticulously crafted to be the inverse of the iconic Pininfarina heritage-inspired design theme that characterized the Anniversario. The lower body gleams in Bianco Sestriere gloss, contrasting elegantly with the upper body finished in Grigio Antonelliano gloss.

Continuing the theme, the pinstripes echo the upper stripe in the signature Iconica Blu hue. Custom inscriptions, including the vehicle’s distinctive ‘Reversario’ nameplate, adorn the carbon side wings and the underside of the active rear wing, both forward-facing and in reflection.

Inside the cabin, Pilota seats feature white-on-white Alcantara quilting against a perforated background in Iconica Blu. While the overall ambiance is predominantly black, accent details such as the cupholder retainer, headliner center bezel, and seatbelts are highlighted in Iconica Blu, lending a harmonious contrast.

Battista Reversario

Completing the ensemble is an exclusive three-piece luggage set tailored to the client’s lifestyle. Crafted from luxurious black leather with Iconica Blu accents and off-white Alcantara quilting, the set exemplifies the ultimate in bespoke craftsmanship.

Speaking on the creation of the Reversario, the client remarked, “Anniversario and Reversario were destined to be created by the Automobili Pininfarina team. I simply challenged them to understand what could be created if you follow your heart and passion. All credit goes to them.”

Dave Amantea, Chief Design Officer at Automobili Pininfarina, emphasized the significance of the Reversario as the ultimate expression of the company’s design philosophy. “Reversario was the ultimate commission. Taking inspiration from the original Anniversario, it is a reflection in every aspect, using a timeless combination of colors to create an opposite that works alone and together,” he stated.

Both the Battista Anniversario and Reversario stand as milestones in automotive history, representing the pinnacle of Italian engineering prowess. Powered by a cutting-edge electric powertrain, these hyper GTs offer unparalleled performance while embodying the luxury and elegance synonymous with the Pininfarina name.

With its blend of hypercar capabilities and GT comfort, the Battista series sets a new standard for automotive excellence, promising an exhilarating driving experience like no other. As the automotive world celebrates the harmony achieved through the creation of the Battista twins, Automobili Pininfarina reaffirms its commitment to pushing the boundaries of automotive innovation.