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The Partnership between Peugeot & Pininfarina

Peugeot and Pininfarina have been working together since 1951 when Peugeot decided to call in an independent design house to create its new 403 Saloon with the aim to create a distinctive lasting look.

It opted for Pininfarina, a design house with an established international reputation for a style that combined classicism, inventiveness and personality.

1955 Peugeot 403

The new Peugeot saloon which came out in 1955 was a bigger success than the French firm had ever dreamed of, in the end over a milion units were produced, an unimaginable figure for the period. The collaboration wass desined to last in time and it is not confined to design; it was in the Sixties that the relationship was extended to manufacturing with the first complete cars production for the French company.

They were niche cars, coupés and cabriolets. Pininfarina produced the bodies which were then sent to Peugeot where the mechanical parts were assembled. A series of numbers and successes followed 404-204-5042053061007 and probably the most beautiful: the 406 Coupé.

This partnership has acquired a new dimension with the 406 Coupé project . For the very first time Peugeot has entrusted Pininfarina with the responsability not only for the exterior and interior styling , but also for industrialisation and production in strict resect for the standards, particularly quality, that are a part of everyday life in Peugeot’s own manufacturing facilities.

1997 Peugeot 406 Coupé

Pininfarina also realized numerous models and research prototypes on Peugeot mechanic base as the 504 Break Riviera (1971), the 104 Peugette (1974), the 205 Verve (1984), the Griffe 4 (1985), the 205 Cabriolet (1986), the 306 Cabriolet (1994), the 406 Coupè and the Nautilus (1997).

At the end of the Nineties the market requires reassuring volumes, that are serious and formal rather than ephemeral, of a very high quality and with a timeless beauty, that will not decay rapidly. The decision to maintain the same wheelbase as the other 406s (2.70m) has produced an elegant, dynamic, coupé, with a sporting image but a spaciousness comparable with that of the saloon.

1997 Peugeot Nautilus

Pininfarina Studi e Ricerche started the styling phase in June 1992, with a number of renderings of cars that differed in their general set-up and the shape of their sides. The first two full sized models were produced very rapidly (September 1992) for an initial verification: one already hinted at the final result, the other proposed tauter lines.

Two painted, more envolved plastic models followed, and one of these was extremely close to the final result. It already gave a glimpse of what the sides, the volumes and the recessed rear window would look like.

There is a resemblance to the 504 Coupé, another coupé created by Pininfarina for Peugeot. It is evident in the side dihedron, in the line of the wings which repeat it, and the recessed, straight rear window with a laterally inclined upright, that emphasises the third bow of the car. These and other details are a visual impression that hark back to Peugeot coupés of the past, and foster a natural sense of brand identity.

1969 Peugeot 504 Coupé

The importance that Peugeot attributes to its return to the coupé was underlined by the fact that this model, although originating from the 406 family, was conceived and designed as a completely new car.

Pininfarina’s global responsibility in the subsequent construction of the vehicle and the intrinsic difficulties of an extremely ambitious styling, technical and qualitative project, required an extra effort in the search for technical and manufacturing solutions to reflect the absolute priority of the quality. From 1993 the development phase of the Coupé brought Industrie Pininfarina and Peugeot into close, open cooperation and team spirit was high. During construction and testing of the prototypes and the industrialisation phase, numerous problems posed by the complex shape and content of the car, were tackled and solved, sometimes with results that exceeded objectives.

Starting May 2003 the 406 Coupé was available in a new version that, while still remaining true to its original proportions and balanced styling, introduces a number of new design features. Pininfarina has created a newly styled front-end to give it a pleasantly aggressive look, reinforced by the larger lower air intakes.

At either side of the air intakes, new, smaller, round, lenticular fog lights. Decorative features on the facia have a matt metallic finish, with the Pininfarina logo in bright black letters.

2005 Peugeot 1007

The instruments have this type of finish too, with a black border running around the instrument panel and air vents. Interior features were even more elegant, from the black central console to leather trim on the side panels of the seats. In June 2003 Pininfarina celebrated the 100 thousandth unit of the Peugeot 406 Coupé to come off the production line at its San Giorgio Canavese (Turin) plant. Peugeot 1007, world premiere at the Geneva Motor Show 2004, demonstrates the continuity of the collaboration between Peugeot and Pininfarina: starting from the original sliding side doors concept designed by the Department of Automobiles Peugeot, Pininfarina has designed this innovative MPV launched in 2005.

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Paolo Pininfarina

On April 9, 2024, the automotive world lost one of its iconic figures as Paolo Pininfarina, President of the Pininfarina Group, passed away in Turin at the age of 65. His passing leaves behind a legacy of innovation, dedication, and excellence that has deeply impacted both the automotive industry and the wider design world.

Paolo Pininfarina’s journey with the Pininfarina Group was one of unwavering commitment and passion. Born in Turin on August 28, 1958, he graduated in Mechanical Engineering from the Politecnico di Torino. His professional career began in 1982 when he joined Pininfarina, following stints at renowned companies such as Cadillac, Honda, and General Motors.

Throughout his tenure, Paolo played a pivotal role in steering the Pininfarina Group towards new horizons. Under his leadership, the company embarked on a diversification journey in the 1980s, expanding its scope beyond automotive design to become a benchmark in various design fields, from industrial design to architecture, nautical, and aeronautical design.

In 1987, Paolo assumed the role of President and CEO of Pininfarina Extra S.r.l., a subsidiary specializing in industrial design, furniture, architecture, yachting, and aviation. His visionary approach and innovative mindset propelled Pininfarina Extra to new heights, solidifying its reputation as a leader in design innovation.

His contributions to the automotive world are equally remarkable. Paolo Pininfarina oversaw the creation of several iconic vehicles, including the concept car Sergio, a tribute to his late father, Senator for life Sergio Pininfarina, and the Automobili Pininfarina Battista, an electric hypercar unveiled at the 2019 Geneva Motor Show.

Beyond his professional achievements, Paolo Pininfarina will be remembered for his humility, kindness, and accessibility. Those who had the privilege of meeting him attest to his genuine warmth and willingness to engage with others, traits that endeared him to colleagues and industry peers alike.

“Paolo Pininfarina was an immensely significant figure, not only in his professional capacity but also on a personal level. Having had the honor of knowing him personally, I cherish memories of his kindness and approachability. I deeply appreciate his willingness to engage and his valuable contributions to our projects, notably the video endeavor showcasing the Ferrari Sergio.”
Andreas Scheidl, Founder of carrozzieri-italiani.com.

As we mourn the loss of Paolo Pininfarina, we also celebrate his enduring legacy. His indelible mark on the world of design and automotive innovation will continue to inspire future generations. Let us honor his memory by embracing his spirit of creativity, passion, and excellence in all our endeavors.

In remembrance of Paolo Pininfarina, a visionary leader and a true gentleman.