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The Lancia Flaminia GT by Touring

Following the substitution of the Aurelia sedan with the Flaminia limousine, Lancia was compelled to contemplate the introduction of sporty variants, those that were intended to succeed the renowned Aurelia B20 Coupe and B24 Spider; in order to do this, the Turin-based company took the path already taken with the Appia, creating a chassis that could be bodied by the best Italian coachbuilders.

As mentioned in our article dedicated to the “Flaminia Fuoriserie” the sporty versions of this model are first exhibited to the public at the 15th Turin Motor Show, which opened on November 5, 1958: there were three versions, all having the shape of coupes, very different from each other and made by three of the most highly rated Italian coachbuilders, Pininfarina, Touring and Zagato. Compared to that of the sedan, the mechanics of the three new coupes do not feature major revolutions but only a few necessary changes such as a shortened wheelbase, an increase in power, and changes in the gear and axle ratios.

Pininfarina presented a luxurious coupe, Zagato a sporty berlinetta, and Milanese coachbuilder Touring exhibited, with its signature “Superleggera” system, a sleek, 2-seater-only coupe, characterized by twin front lights.

The entrusting of the Milanese coachbuilder, which had no relationship with Lancia since the Aprilia days, is to be attributed to the friendship between Carlo Pesenti and Gateano Ponzoni, co-owner with Carlo Felice Bianco Anderloni of Carrozzeria Touring.

The origin of the Lancia Flaminia GT

By the mid-1950s the ownership of Lancia had passed into the hands of the Pesenti Group, and it was the Flaminia that marked the new course and gave new fulfillment to Lancia drivers all over the world. The lines of the new sedan and coupe were inspired by the style of Pininfarina’s Florida “concept,” presented in 1955 on modified mechanics and chassis of the Aurelia. Carlo Pesenti almost immediately wanted to complement it with a Gran Turismo coupe version, which was followed the following year by the Convertible, with its slender, sleek and unconventional lines. A car intended for a young, wealthy clientele. 

The old friendship between Dr. Pesenti and lawyer Gaetano Ponzoni, who had been a founding partner of Carrozzeria Touring together with Felice Bianchi Anderloni, probably facilitated that meeting. In early August 1958, when all the factories in Italy had just closed for the summer vacations, he received a summons from Carlo Pesenti, who proposed that he carry out a study of a new sports car. But before talking about contracts and numbers, he wanted to see the car’s figure and get a cost estimate. All within a couple of weeks.

Felice Bianchi Anderloni collected the first ideas while driving along the Via Emilia (the highway was still to come) to visit his own trusted designer of the time, Federico Formenti, who was already on vacation with his family on the Adriatic Riviera. Together, on the beach, under the umbrella, they managed to develop a whole series of new concepts and make some preliminary drafts. He then returned to Milan and discussed with the new Lancia owner the ideas that had been hatched and the details to be developed. In summary, it was to be a very ” stretched” coupe, a car “for young couples on vacation.” So a two-seater (plus two only according to homologation), with the shape of the pavilion, the two rear fins and the trunk stretched very much downward.

Tecnical specifications

The trunk capacity while intentionally limited, nevertheless allowed the storage of two convenient suitcases and a “beauty-case,” with the spare tire under the trunk floor. This conformation, which cannot be imagined from the exterior, nevertheless sacrificed the capacity of the gasoline tank, which was limited to 50 liters. Especially with the later 3C version and the adoption of the triple twin-body carburetor.

A distinguishing detail was the twin front headlights fitted into the front wheel arches with a triangular motif that connected perfectly with the smooth side to connect with the rear fins. This was where the characteristic mirrored and symmetrical headlight units had been mounted, designed in such a way that they could be swapped left/right. The intention to save cost in a double set of molding equipment was evident. All the headlights were produced by Carello of Turin.

After the first sketches were shown, Felice Bianchi Anderloni was forced to travel back and forth between Milan and the Riviera Romagnola a couple more times. But by the end of August the final sketch and the most important designs were ready. The definition of the final prototype and the realization of the equipment to be able to manufacture the new car were so quick that it could be presented at the Turin Motor Show in November 1958. At the end of April 1959 the arrangements for the car’s production line were completed and so began deliveries to the Lancia factory of the new Flaminia GT, at the rate of ten to fifteen per week.

The mechanics fitted were the “classic” ones derived from the Aurelia, but with significant improvements: 60° V-shaped, six-cylinder engine; clutch-gearbox unit and differential in lock with the rear axle of the De Dion type. This arrangement of mechanical components allowed for optimal weight distribution with a very low and central center of gravity, giving the car an excellent stance and road handling. After less than a year, as with the other Flaminia models, the 2500 GT was fitted with disc brakes on all four wheels, with hydraulic power brakes.

In early 1960 the Convertible version was unveiled, as the spider or cabriolet was officially called, which could also be equipped with a hard-top, on request. In 1961 the engine was upgraded with the introduction of three double-bodied Weber carburetors, achieving an increase in engine power to 140 hp and consequently also in performance.

In 1961 the new Nova Milanese plant of Carrozzeria Touring was inaugurated and, as with the cars of the other brands, production of the Flaminia cars was transferred to the new ultra-modern plant equipped with, among other things, a fully automated paint shop. The assembly lines were also set up in a modern and innovative way for a car body shop of the time.

The production process of the cars in the new plant was (by mutual agreement with Lancia) almost immediately modified so as to facilitate the assembly operations of the mechanical components, and Touring began to regularly supply the Turin manufacturer with cars perfectly finished in every detail of bodywork and interior. While the mechanical organs were assembled at the Turin plants of Lancia itself.

In 1963 there was a further evolution of the engine, increased to 2.8 liters fed by three twin-body carburetors and with a definitive increase in power to 150 hp. At the Turin Motor Show in 1962 the Lancia Flaminia GT and Convertible models were also joined by the GTL, in which, thanks to a roof height modification and a different rear bench shaping, two “real” rear seats were obtained, but without altering the length of the chassis or wheelbase.

The Flaminia GTL

Conclusions

The Lancia Flaminia GT Touring was a commercial success, also abroad, especially in Anglo-Saxon countries, despite its relatively high selling price. The convertible was also very popular among personalities from the cultural and artistic world, including, first and foremost, Marcello Mastroianni.

Production continued until the closing of the coachbuilder at the end of 1966, but sales continued until stocks were exhausted.

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The early 1900s marked the birth of a new automotive concept: the station wagon. Originating in the United States around 1910, independent builders crafted wooden bodies for the chassis of Ford Model T cars. Initially conceived as commercial versions of sedan cars tailored for the working class, they were often referred to as carryalls, denoting their ability to carry a multitude of goods thanks to their spacious cargo compartments compared to traditional torpedo bodies.

In 1923, American manufacturer Star (a division of Durant Motors) made history by being the first to offer a station wagon assembled on its production line, utilizing a wooden frame bolted to the car’s body. However, these wooden structures demanded constant maintenance due to the natural expansion and contraction of wood, necessitating regular tightening of bolts and screws.

The tide turned when the Essex Closed Coach introduced the first mass-produced car with a fully enclosed steel body in 1929. Ford followed suit by officially producing Model T cars destined for wagon conversion in 1935, while General Motors unveiled its inaugural passenger transport station wagon, the Chevrolet Suburban, in 1935. This marked the onset of a wagon boom, as they were increasingly seen not only as spacious cargo haulers but also as versatile family vehicles.

One exemplary model was the 1941 Chrysler Town & Country, a luxurious wagon that positioned itself at the zenith of Chrysler’s lineup. In Europe, the first family-oriented cars emerged in the 1930s. Citroën introduced the Traction Avant Familiale in 1935, an elongated version of its Traction Avant model with three windows and a third row of seats, offering seating for nine passengers. In England, the Commer, based on the Hillman Minx Magnificent, debuted two years later.

Italy’s entry into the station wagon market came in the post-war years, courtesy of Carrozzeria Viotti‘s “functional body” design by Mario Revelli, built on the Fiat 1100 chassis. Revelli, who had previously worked on converting civilian cars into military vehicles during the war, envisioned applying similar solutions to civilian automobiles, facilitating versatile usage.

Despite its practicality, this new vehicle type faced lukewarm reception in Italy initially, perhaps due to its aesthetic resemblance to ambulances and hearses, from which it derived. Consequently, only compact family cars gained traction, as their diminutive size didn’t evoke associations with emergency or funeral vehicles.

Giardinetta or Giardiniera? Let's Clarify

Let’s clarify the distinction between the terms “Giardiniera” and “Giardinetta.” Is it accurate to label all station wagons from this era as “Giardinetta”? No, and here’s why: The debut of the first Italian family car, the Fiat 1100 Viotti Giardinetta, in 1946 marked a significant milestone. Vittorio Viotti, proud of his pioneering courage in bringing such a model to the market, had trademarked the term “Giardinetta.” Following this, other carrozzerie, such as Fissore, quickly presented their proposals. Even Fiat itself joined the competition two years later with the Fiat “Topolino” Giardiniera. 

The term “Giardiniera” was chosen to align with Viotti’s trademarked “Giardinetta,” which couldn’t be used by others. Consequently, other manufacturers adopted the term “Giardiniera,” although the public was accustomed to using “Giardinetta” due to Viotti’s early introduction of station wagons in Italy post-war. Eventually, the moniker “Metallica” was appended to these models to emphasize their metal construction rather than wood. This designation, “Giardiniera Metallica,” was primarily adopted by Francis Lombardi, Fissore, and Coriasco, distinguishing their models as contemporary interpretations of the classic station wagon, merging practicality with elegance.

Viotti: Pioneering the Giardinetta

In the aftermath of World War II, Viotti spearheaded efforts to revitalize the Italian coachbuilding industry, both within his own company and among his competitors. As a leader within the Carriage Builders Group of ANFIA (the National Fascist Association of Automobile Manufacturers, renamed the National Association of Automobile Industries), Viotti proposed the creation of a consortium to produce a new type of vehicle. This concept, developed in collaboration with stylist Mario Revelli di Beaumont, was named the Giardinetta.

The Giardinetta was a versatile vehicle designed for both passenger and cargo transport, constructed partially from wood to address the scarcity of steel immediately after the war. Its wooden body proved economical and adaptable, capable of being mounted on old Fiat 1100s and Lancia Aprilias still in use. The Giardinetta quickly gained popularity, with its formula being emulated by competitors, sparking a trend in the automotive industry within a few short years.

Despite skepticism from his colleagues, who viewed the concept as too American, Viotti forged ahead with production independently. By the late 1940s, he also resumed the production of custom-built luxury cars, particularly based on the Fiat 1100 and 1500 platforms. However, it was the Giardinetta that primarily occupied Viotti’s attention, leading to its development on various bases, including luxurious offerings such as those based on the Fiat 1900, Lancia Aurelia, and Alfa Romeo 6C 2500.

Designed mainly by Michelotti, these later iterations of the Giardinetta prioritized aesthetic appeal over functionality, transforming the utilitarian vehicle into a fashion phenomenon. Initially, other coachbuilders declined Viotti’s offer to collaborate, except for Carrozzeria Fissore of Savigliano, in the province of Cuneo. However, they later reconsidered as the Giardinetta gained immense popularity and was subsequently imitated by competitors, including Frua, Savio, Riva, and renowned Milanese firms such as Castagna, Boneschi, and Zagato with some speciments built with the Panoramica body.

The Fiat 1100 Panoramica Giardiniera by Zagato

It’s worth mentioning the station wagon based on the Fiat 1100/1200, dubbed the “Sleeping” for its ability to fold down the seats to create a space for sleeping. The last original small-series creations were the Fiat 1300/1500 Giardinetta, which didn’t achieve the anticipated success. This was partly due to Fiat’s decision to introduce its own family version of the model a few months after the sedan’s launch, offering it at lower costs and thus limiting the production of Viotti station wagons to just 50 units between the 1300 and 1500 models.

At that point, production was divided between “giardinetta” and “giardinetta metallica” convertibles, and customizations of standard vehicles. Indeed, Viotti was gradually moving away from building unique cars to focus, like other carrozzerie without their own chassis, on “American styling” standard vehicles such as the Fiat 600 and Lancia Appia, equipping them with chrome fittings and other accessories in vogue at that time across the Atlantic.

Following Vittorio Viotti’s death in 1956, the carrozzeria was engulfed in the crisis that affected manufacturers of derived cars and ultimately closed its doors for good in 1964.

The Fiat Topolino: Revolutionizing Mobility

In the aftermath of World War II, the Fiat Topolino became a symbol of resilience and adaptability in Italy. Used Topolinos were plentiful, sourced from the fields of ARAR (the Agency for Recovery and Disposal of War Surplus), with even damaged ones salvaged from bomb sites. If the bodywork was salvageable, repairs were made; if irreparable, they were transformed into racing barchettas. Topolino vans were converted into Giardinettas by adding two windows and a rear bench, offering a convenient solution to the nation’s pressing mobility needs in the post-war reconstruction era.

Once again, the visionary behind this transformation was Revelli, who, undoubtedly familiar with pre-war American woody wagons, found in Viotti the ideal collaborator to bring his ideas to fruition. The “wooden Giardinetta” phenomenon was revolutionary, addressing the chronic shortage of steel even after the war’s end. It could be constructed relatively easily and was incredibly practical, serving artisans and small traders alike for both work and family needs. Moreover, it could be fashioned from heavily damaged used cars, offering a cost-effective solution for many.

Practically every professional in the automotive sector, from large firms to small workshops, seized upon this opportunity. In 1948, even Fiat joined the fray, producing the elegant 500B Giardiniera Belvedere at the Lingotto Special Bodywork Department. However, as conditions normalized, the market gradually shifted back to traditional custom-built vehicles, although the legacy of the Topolino Giardinetta continued to resonate as a testament to ingenuity and resourcefulness during a challenging period in Italian history.

The Success of the Giardinetta

Following their initial introduction, Giardinetta vehicles experienced remarkable success, becoming sought-after commodities in various automotive circles.

Carrozzeria Monterosa emerged as a key player in the station wagon construction niche, capitalizing on the strong demand for utility vehicles during the reconstruction period. Monterosa’s station wagons, primarily constructed on Fiat 1100 and Lancia Aprilia platforms, were renowned for their quality and versatility, seamlessly transitioning from commercial to leisure use. Initially focused on Giardiniera production, Monterosa occasionally ventured into crafting ambulances, hearses, and advertising vehicles, later extending their repertoire to include models based on the new Fiat 1400 and Lancia Aurelia.

Unlike Viotti’s wooden Giardinette construction, Monterosa employed initially metal, reaping the benefits of durability and ease of maintenance. The Giardiniera’s popularity soared to such heights that it even warranted dedicated categories in prestigious concours d’elegance events, such as the “Promiscua” category.

Noteworthy examples of Giardinette success include the Fiat 1100 C Saloncino, which won an award at the 1949 Pincio Elegance Concours in Rome, the Fiat 1400 Giardinetta Viotti at the Pincio in 1950, and the already mentioned Fiat 1400 Giardinetta Monterosa at the Venice Concours d’Elegance in 1950.

Another triumph was the Moretti 600 Giardinetta, which participated in the World Raid of 120,000 kilometers across Europe, Africa, Asia, and America. Piloted by Luciano Albiero and Giulio Piccoli from June 14, 1952, to June 12, 1955, the Moretti 600 Giardinetta’s robustness was attested by having its engine sealed by a notary.

The evolution of Giardinetta variants also witnessed creative innovations, exemplified by Carrozzeria Savio’s Venilia, a convertible Giardiniera. Such adaptations underscored the Giardiniera’s evolution from utilitarian work vehicles to leisure and family-oriented automobiles, reflecting the dynamic nature of automotive design and consumer preferences during the post-war era.

Conclusion

As we conclude our exploration of the remarkable journey of the Giardinette, it’s evident that these versatile vehicles left an indelible mark on automotive history. From their humble beginnings as utilitarian workhorses to their transformation into symbols of elegance and leisure, Giardinettes embodied the resilience, creativity, and adaptability of post-war Italy.

Driven by necessity yet guided by ingenuity, craftsmen and manufacturers alike found inspiration in the Giardinette’s blend of practicality and style. From Monterosa’s sturdy metal constructions to Viotti’s iconic wooden bodies, each iteration showcased the evolving aspirations and aspirations of a nation rebuilding itself.

Whether gracing the podiums of prestigious concours d’elegance or embarking on epic transcontinental journeys, Giardinettes captivated hearts and minds, symbolizing the spirit of a generation determined to forge a brighter future.

As we bid farewell to these timeless icons, let us remember the legacy they leave behind: a testament to the power of innovation, the pursuit of excellence, and the enduring allure of Italian craftsmanship.